Sunmax Dermatological Conference

Client: Sunmax

DESTINATION

Singapore

MISSION - Space Planning - Design & Visualisation - Technical Production - Setup and Build

OBJECTIVE

To design an event experience and execute the new product launch

BRIEF Sunmax unveiled its new product line in Singapore. This exclusive event revealed and introduced the new product to invited doctors, clinic owners, and relevant stakeholders. They required support in creating an engaging event experience from registration through to the product launch and networking.

SOLUTION

Dorier designed the entire event experience journey, starting with the registration process. Prominent branding served as signage and direction for the event's location and identity. Upon registration, guests were greeted by a photo opportunity backdrop, ensuring a memorable evening from the outset.

As guests moved to the holding area, they mingled over small bites while being introduced to the product showcase, which piqued their interest before the launch. A 3-dimensional sculpture of the Sunmax product provided another attractive photo opportunity.

Once seated, the entire ballroom ambience changed throughout several sessions, ensuring a dynamic and engaging experience.

The launch mechanism was uniquely designed, featuring a larger-than-life-sized Sunmax packaging. The syringe handle rows served as the trigger button to initiate the launch.

With the countdown displayed on a large LED backdrop, the key stakeholders of the event, including the Guest of Honour (GOH) and VIPs, gathered on stage and placed their hands on the launch button. As the countdown reached zero, the syringe handle was pressed down, illuminating the Sunmax packaging amidst a burst of confetti to mark the product launch.